Business

Elon Musk announces more expensive ad-free Twitter subscription


Web subscriptions are also available for $8 per month or, at a discount, $84 per year. (file)

Washington:

Twitter chief Elon Musk announced in a series of tweets on Saturday that the company’s subscription service will show fewer ads to users, including an ad-free tier.

The announcement comes as the social network faces major economic uncertainty following its takeover by Musk in October.

“Ads are too frequent on Twitter and too big. We are taking steps to address both in the coming weeks,” Musk wrote on his Twitter account on Saturday.

And for those who choose it, “there will be a higher-priced subscription that allows for zero ads,” Musk added.

It would be a radical change in business model from Twitter, which until now relied on targeted advertising to generate revenue before launching a paid subscription service in mid-December.

But the ad has been a question mark for Twitter lately, after Musk laid off about half of the company’s 7,500 employees late last year. The move sparked concerns that the company was understaffed to moderate content and scared off governments and advertisers.

Musk said his strategy is to cut costs significantly while building revenue, and that a new subscription service called Twitter Blue, which gives users a coveted blue verification check for a fee, will help achieve that goal.

The service costs $11 a month in the United States and is available for Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.

Web subscriptions are also available for $8 per month or, at a discount, $84 per year.

Twitter Blue is currently available in the US, Canada, UK, New Zealand, Australia and Japan.

Musk’s Twitter has been torn apart by chaos, with mass layoffs, the return of banned accounts and the removal of journalists critical of the South African-born billionaire.

Musk’s takeover also led to a spike in racist or hateful tweets, attracting the attention of regulators and driving away big advertisers, Twitter’s main source of revenue.

(Except for the headline, this story was not edited by NDTV staff and was published by a syndicated channel.)

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