The best auto news from CES 2023: electric pickups, flying cars and more

CES is much more than a trade show for the latest televisions, telephones and wacky technique. It is also one of the largest and most popular auto shows in the US. If you want to know where the travel industry is headed, then there’s no better place than Las Vegas in January.

This year at CES 2023, hundreds of exhibitors from across the automotive sector have already showcased some of their latest products and cutting-edge technologies. BMW announced the futuristic i Vision Dee electric car, while Sony and Honda unveiled their EV prototype Afeela, integrated with Epic Games’ Unreal Engine technology to provide next-level entertainment, communication and safety features.

If you’d like a closer look at the new automotive tech that’s been unveiled at CES 2023 so far, check it out below. For more, here they are the wildest highlights we’ve seen this week and on and the wackiest technology.

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Listening to Dolby Atmos in a car blew my mind

5:11 a.m

Mercedes-Benz is one of the first car companies in the world to receive immersive Dolby Atmos surround sound technology

Dolby Atmos is an immersive surround sound technology that you’ll really only find in the cinema or in a few expensive consumer speakers, soundbars and headphones. Unlike the typical left and right audio experience, Dolby Almost brings you sounds from every direction imaginable, and this immersive audio experience comes in Mercedes-Benz Maybach. Check out our experience with Dolby Atmos at CES 2023 in the video above.

Silver Mercedes-Benz

Dolby Atmos is currently only available in a few select luxury vehicles.

BMW’s color-changing concept car

BMW has unveiled the i Vision Dee, a futuristic mid-size electric sedan with a digital assistant, color-changing technology and an augmented reality windshield. The car’s exterior is equipped with 240 E Ink segments that can be individually controlled; you can use a solid color if you like, but each individual panel can be customized so you can go wild with patchwork designs. But the most exciting new feature has to be the fully digital mixed reality windshield. You’ll be able to decide how much “digital content” you see in front of you while driving, such as driving information, communications, AR projections and virtual worlds.

Mixed reality head up display in action

Turn the mixed reality slider to maximum and the windshield fills with information or even fully virtual worlds.


Sony and Honda’s electric sedan has interfaces designed by Unreal Engine

Sony and Honda introduced Afeelamid-size electric sedan at CES on Wednesday. The alliance between the two companies works like this: Honda provides the automotive engineering and after sales part while Sony covers the technical side of things including electronics, sensors and entertainment. The front of the EV has a built-in display that can be used to show information to other drivers and pedestrians, while the entire body is equipped with dozens of cameras and sensors to detect objects and enable autonomous driving. Inside, the car interface is powered by Qualcomm technology and Epic Games’ Unreal Engine to enhance the driving experience and provide a quality entertainment system.

Afeela Sony car announced at CES 2023

The two companies plan to take pre-orders for the EV in 2025.

James Martin/CNET

Amazon Ring now wants to live in your car

Amazon’s Ring builds security cameras for your home and business to provide security and let you monitor package deliveries and other activities, and now it wants to do the same for your car. The Ring Car Cam is a dual-face dash-mounted camera that can record both inside and outside your car while you’re driving or parking. While the camera stores footage locally, it can connect to your Wi-Fi network when you’re parked nearby to upload footage. You can also get LTE support to stay always connected, allowing you to watch a live feed in case someone else has your car; you’ll need to pay for a Ring Protect Go subscription for this. You can pre-order Ring Car Cam for $200 right nowor wait to buy it when it’s released in February for $250.

The Ring Car Cam, a dual-face dash cam with Wi-Fi connectivity, sits atop the dashboard of a vehicle driving past a bokeh background.

You can talk to anyone in the car remotely thanks to the camera’s built-in speaker and microphone.

A ring

An electric pickup truck… following you?

Ram introduced the Ram 1500 Revolution BEV, its first all-electric pickup truck, at CES 2023. The electric truck is equipped with swing-back suicide doors, three rows of seats, an AR display, an AI personal assistant and “themes” for the car’s interior. For example, you can activate party mode or rest mode — each changes seat positions and orientation, lighting, sound system and even sunroof opacity. But the most interesting thing about the electric truck has to be its “shadow mode” feature, which allows the truck to follow the driver around, sort of like a dog, when they’re on foot.

Ram 1500 Revolution BEV Concept

Arrival in 2024


Nvidia will provide its gaming platform for select cars

GeForce now, Nvidia’s popular cloud gaming service that lets you play games like Fortnite and Apex Legends on your phone, tablet and TV, is coming to your car soon. During its presentation at CES 2023, Nvidia announced a partnership with Hyundai Motor Group, Polestar and BYD to integrate the gaming platform into several Internet-connected vehicles. A passenger in the car can load GeForce Now into a built-in display and play games like Rocket League with a connected gamepad.

Nvidia GeForce Now in the car

More than a thousand games will be available.


Google has launched its new Android Auto update

On Thursday, Google announced the launch of its the latest Android Auto software. The redesign prioritizes navigation, communication and music – for starters, Maps is now closer to the driver’s seat, making it easier to browse, and there’s also a new quick launcher that lets you access faster the apps you need most. The new split-screen layout adapts to the size and orientation of your screen, and Google Assistant provides smart suggestions such as sharing an arrival time, replying to messages, and music or podcast reminders. If you have one of the latest Pixel or Samsung phones, you’ll soon be able to make WhatsApp calls using Android Auto.


Android Auto will adapt better to different screen sizes and aspect ratios.


Oh yes, a four seater flying car was announced

Flying cars haven’t taken off yet, but it looks like we’re one step closer. American company Aska announced what could be the world’s first four-seater flying car at CES this year. The Aska A5 is an electric vehicle the size of a small SUV that can travel on the road and up to 250 miles by air on a single charge. It is also equipped with a small gas engine that can give you an additional 50 miles. And you can expect it to hit the roads (and skies) pretty soon. According to CEO Guy Kaplinsky, the Federal Aviation Administration could approve the A5 this month, and the company plans to launch a ride-sharing service with a fleet of its flying vehicles in 2026. The A5 comes with a hefty price tag of $789,000, and you can pay a deposit of $5000 to enter the pre-order list right now.

Image of ASKA's flying car on display at CES.

Why fight traffic on the street when you can just fly over it?

Bree Fowler/CNET

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